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5 Influence Platforms to Watch in 2013
As we enter 2013, social scoring continues to drive the perception of influence – currently. As the market matures, scores will become less prevalent and the models used to define influence will be...
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Topic, Intent, Time, Geography – The Context of Influence with @Traackr
One of the big talking points around influence – and, by association, influence marketing – is the question of context. It’s all very well putting 10,000 influencers in front of a brand and selling...
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The Next @Traackr – A New Path to Influence
Yesterday, influence marketing company Traackr unveiled its re-architected solution that better addresses the needs of marketing and public relations professionals seeking to identify and engage brand...
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InNetwork, the Drive for Authentic Influence and What It Means for Brands
In the book Influence Marketing, we dedicate a chapter to some of the platforms we felt were leading the way in the next wave of influence marketing. These platforms include Traackr, Tellagence and...
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Why We Need More Partnerships Like the @Traackr and @Nimble One
The middle of May saw a pretty big announcement in the influence marketing and social business space. Influence platform Traackr and Social CRM platform Nimble announced a partnership that would see...
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Klout Is At It Again – Privacy Be Damned
As much as I loathe discussing this topic again or giving Klout any more publicity, I’m compelled to share a recent personal experience. Those who have followed me over the last few years are well...
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Why MyPeerIndex is a Major Step Forward for Social Scoring Platforms
When we were writing Influence Marketing, both Sam Fiorella and I spoke to several tech vendors in the social scoring and influence marketing space. This included Ferenc Huszar, lead data scientist at...
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“Klout – The Official Kardashian Sister of Startups”
Through questionable practices, poor public relations, unpredictable and constantly changing algorithms, and the inability to link the social chatter of its anointed influencers to bottom line sales...
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